The Daily Mile Brand Manager - London

Go Run For Fun / The Daily Mile
Ref: 1061 Date Posted: Monday 11 Jan 2021
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The Daily Mile Brand Manager

Competitive salary + generous benefits package

Job background/brief overview

The Daily Mile Foundation (TDM) is a charity supported by INEOS, established in 2016 and with the aim of encouraging primary schools and nurseries to take children outside running for 15 minutes every day. This is with the aim of improving physical, emotional and wellbeing of all children, regardless of circumstances. This ambitious charity today has over 11,000 schools across 78 countries participating, equating to 2.3 million children completing The Daily Mile a day.

The successful candidate will manage TDM brand, developing TDM’s communications and maintaining its objectives of authenticity and inclusivity as the leading school-based children’s health and wellbeing initiative in the UK and around the world.

Principle Accountabilities of the role:

The successful applicant’s duties will include but are not limited to:

  • Maintain TDM brand guidelines and associated resources to uphold the credibility and positivity of TDM brand around the world
  • Develop strategies and manage marketing campaigns to grow the reach, best practice and longevity of TDM around the world. As we continue to expand, we have particular interest in raising awareness and uptake in regions where there are high rates of childhood obesity and inactivity, including the USA.
  • Analyse the success of strategic marketing campaigns and create reports on impact.
  • Engage regularly with TDM’s extensive implementation partners and stakeholders to further TDM mission, maintain TDM brand objectives, and communicate efficiently
  • Represent TDM by communicating effectively with a range of decision makers, stakeholders and influencers including school leaders, politicians, academics, senior health professionals and the media.
  • Organise local and national promotional events, such as launches and media activities.
  • Research and report on the current educational and child health landscape in the UK and internationally.

Candidate requirements:

To be considered for the role, you will need to be educated to degree level with a minimum 2.1, along with:

  • At least 3 years’ experience in Marketing and Communications, preferably in the education, sports, charity or health sectors
  • Excellent time and project management skills, including the ability to work on multiple projects simultaneously
  • Strong drive, ambition and ability to keep focused on the big picture, a positive 'can-do' attitude with creative flair
  • Experience in and an understanding of market research
  • Excellent written and verbal communication skills
  • An ability to think strategically and devise innovative campaigns
  • Good understanding of current digital and social media best practice
  • Team working skills


Please note:
We are only able to consider candidates who are eligible to live and work in the UK.

Please apply and submit your CV.